Totally controversial – that was the runway at Mark Fast’s Spring/Summer 2010 show this September. The stylist and creative designer walked out hours before and the fashion possy um’d and ah’d about whether Fast’s decision was the right one!
The introduction of larger models onto the catwalk, well that’s a debatable phenomenon when it comes down to the fashion industry and they’re ‘ideal’ of perfection. I’m pretty sure it gave some front row stars heart palpitations but it also gave Fast a great marketing initiative.
Ok I’m not 100% sure, how much I love the look of these uber mini, extremely tight and altogether not too support dresses on the size 12 models – but great marketing idea from Fast. To the majority, lucky enough to sit outside of the treacherous fashion circle, Mark Fast was a name they’d probably never heard of and let alone associate with fashion. But after his parade of ‘normal’ models down the runway, whether you think it’s right or not, Fast received a LOT of publicity! Suddenly he was the talk of London Fashion Week and people from regular households knew that Mark Fast was a Canadian knitwear designer that used larger models in his SS’10 collection!
Bar the fact that Fast is now edging on a house-hold name, I still have to state that I don’t totally agree it was the right outfit to place the size 12 girls in. I’m totally up for introducing larger sized models onto the catwalk – that’s my whole aim. But I personally would never put a girl larger than an 8 in one of these dresses, let alone without supportive underwear. Come-on we all know a real women (aka the ‘plus sized’ models) have boobs, a bum and thighs and well outright shouldn’t be dressed in a tight, knitted mini-dress without underwear!
There’s a fine line between bringing the larger models into the shows for brand awareness and for changing the industry. I personally wouldn’t go out and buy one of Fast’s dresses, because it just isn’t the best item I could wear – and that pretty much says it all. The larger models could have looked great and better in some clothes than the 0’s – because that’s what suits they’re body shape. Putting a larger model in a outfit made for a size 0 doesn’t constitute change – if you ask me it’s about marketing the brand and yes that did work. I just hope that not too many ‘normal’ sized women will brave the elements and purchase one of these dresses on the back of the show – or at least if they do they have the decency to wear supportive underwear so the rest of us can keep our eyes open!
What do you think about the Fast girls? The size 12’s the size 0’s, who looks better in the dresses?