The Dove Campaign – Vanity on a different level

Dove Beauty Campaign

I knew there was a increasing problem with women’s body confidence today due to factors such as the fashion industry, advertising and media but I honestly didn’t realise it effected so many people, and not just in the UK, but throughout the world.

On looking into the Dove Campaign I stumbled upon the research they completed in 2004 – 2005, the research that commenced the worldwide campaign to promote ‘natural beauty’.

“Only 2% of women around the world describe themselves as beautiful.”

“more young girls (15-17) in Great Britain than any other countries surveyed believe it is hard to feel beautiful when confronted with these ideals.”

“nine in ten women (15-64) globally want to change some aspect of themselves”

“Great Britain is where women have the lowest appearance satisfaction and self-esteem, and the greatest desire to change their physical selves.”

“two-thirds of women (15-64) globally have avoided an activity due to feeling badly about the way they looked.”

Dove – Campaign for Real Beauty

I can’t believe things can get so out of control and society can make people so vain, because at the end of the day no-one can compare to the media’s ideal of perfection – not even the so called ‘ideal’ themselves without their make-up, stylists oh and the retouch team. It is ridiculous that things can get this far without someone doing something about it!

How do you feel about your body? Do you think the industry needs to change?

If you have any strong opinions please comment below and if you have 5 minutes to spare it would be great if you could fill out my questionnaire.

Click here to take survey

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1 Comment

Filed under Model Size Debate

One response to “The Dove Campaign – Vanity on a different level

  1. Lauren

    I love this dove campaign and because they are being true to everyday women, it makes me want to buy their product. So go them for being so brave to put “normal” sized people on their advertising. Its got my vote!

    Love this blog Sarah, good stuff!

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